Bespoke brand design and web development for race discovery site
Racecheck helps athletes explore race locations, and organisers to list, manage and promote events in a unique way. Alongside the vibrant branding, Benchmark created the bespoke Laravel-based site that has grown along with its user base.
Bespoke Laravel development
The Racecheck site is a fully bespoke web application built on the Laravel framework. Bespoke projects enable our experienced team to conduct a comprehensive scoping and Information Architecture process, devising the underlying schema with its various elements (users, races, organisations and so on) along with the relationships between them that will form the core functionality of the platform. Bespoke Laravel development also creates a flexible platform for growth, a lightweight structure on top of which additional functionality and APIs for mobile apps and other integrations can be built.
The vibrant new Racecheck branding needed to not only be recognisable but ultimately wearable. The vivid green along with the clean, modern lines fit seamlessly with the active and engaged athlete community. The branding has become so recognisable and popular, in fact, that Racecheck branded visors have become desirable objects amongst the site’s loyal following, spawning the hashtag #visorclub in the process.
How can we help?
We are a close-knit, experienced team creating high quality digital experiences for clients of all shapes and sizes. If you have a project, whether in the early stages or a fully-formed brief, we’d love to discuss how we could help.Get in Touch