How can travel operators use AI to give customers access to tailored information before and during their trip? Working in partnership with Vamoos, Benchmark has developed six travel apps that turn itinerary information into guidance and tools tailored to each journey.
Last updated on 11th November 2026
The apps bring additional functionality into the travel app your customers already use, without asking your team to write new content for every departure. Here’s what we built, how the apps could support your customer experience and what’s possible for your own travel business.
For travel operators, AI provides an opportunity to make the information you already hold more useful to your customers without the heavy lifting of manual content generation. An itinerary tells a traveller where they’re going and what they’ll be doing. AI can use that information to help answer the questions that follow: What conditions should I prepare for? What should I see while I’m there? What should I pack? What tipping customs should I know about? Which phrases might come in handy?
These are small moments in a journey, but each one is an opportunity to help customers feel prepared and supported. Our work with Vamoos explores how operators can deliver that additional guidance within their existing customer experience.
Vamoos puts your customers’ trip information in the palm of their hands
Vamoos is a travel app that brings itinerary details, travel documents and other trip information together in one place. It gives customers an alternative to printed paperwork and searching through emails, with downloaded trip information available on the move, including while they’re offline.
Vamoos Studio extends that experience. It allows operators and developers to add bespoke applications within Vamoos, providing additional tools and information without sending travellers to another app.
For operators, Vamoos Studio creates an opportunity to shape more of the customer experience around their own service, destinations and audience.
Benchmark works with travel businesses ranging from luxury travel agencies to group tour operators. When Vamoos approached us to develop applications for the launch of Studio, we saw an opportunity to develop a number of tools that could be useful across the different types of journey that our customers provide.
We had two priorities: give travellers a set of practical tools and avoid any additional content workload for operators. The solutions had to scale seamlessly through the power of AI, whether an operator was managing dozens or hundreds of itineraries.
The result is six Vamoos Studio applications that use trip information to provide relevant guidance and everyday travel tools. Here, we’ve outlined the features and benefits of each application. If you’d rather just try them for yourself, you can explore our demo page using the link below.
Explore the demos
The AI-powered travel assistants generate unique content for each itinerary
The weather tips app provides guidance based on the destinations and time of year in a traveller’s itinerary, including suggestions to help with packing. Its purpose is practical preparation: helping customers think about the conditions they may encounter and what they might want to take.
The destination guide provides information about the places on a customer’s itinerary, including history, highlights and activities. It gives travellers a starting point for getting to know each destination, adding context to their schedule and helping build anticipation before departure.
Tipping expectations can vary between countries and situations. The tipping guide brings together guidance for the countries on a traveller’s itinerary, including situations such as restaurants, hotels and tour guides. It helps customers approach an unfamiliar part of travel with more confidence.
The AI-powered travel tools provide useful features based upon the traveller’s destination
The packing list suggests items based on the destinations and activities in a customer’s itinerary, including clothing and weather-related recommendations. Travellers can then add or remove items to suit their own needs. The result is a starting point they can make their own, rather than a generic checklist for every holiday.
The phrase book provides useful expressions in languages relevant to the countries a customer is visiting. Phrases are organised into everyday categories, including greetings, hotels and ordering food. Text-to-speech functionality also helps travellers hear how a phrase sounds before trying it themselves.
The currency converter identifies currencies relevant to the itinerary and lets travellers make quick conversions while they’re away, including offline. It puts another useful tool alongside the trip information customers already have in Vamoos.
The starting point is the customer’s itinerary. The applications use information about planned destinations and activities already stored within Vamoos to make the content and tools that they provide relevant to that journey. For example, a trip spanning several countries could call for guidance on different tipping customs, languages and currencies.
The AI behind each app takes the day-by-day itinerary loaded into Vamoos and analyses the journey. It looks at the countries and regions that a customer will be visiting along with travel dates and modes of transport, to provide insights and recommendations tailored to each trip. This is a practical use of AI for travel operators: understanding the context of a journey in order to generate relevant content that feels personalised.
Vamoos supports integrations with third-party CRMs, allowing changes in your system to trigger itinerary updates. When travellers refresh their trip information in Vamoos, the Studio apps use the updated itinerary to regenerate relevant recommendations. The downloaded content is saved on their device, so they can access it without mobile data or Wi-Fi.
Useful travel information gives customers another reason to engage with your service between booking and departure as well as throughout their trip.
These applications could help your travel business:
The value of each app will depend on your customers, the trips you sell and how you introduce the tools as part of your service. The six travel apps each provide scope for operators to tailor the prompts used by the AI tools in generating content. Perhaps you’d like to focus packing lists on specific categories or items. Or you would prefer the destination guide to pay extra attention to the culinary highlights of each destination. These details can be tailored during the onboarding process based upon your requirements.
Consolidate your travel data within Vamoos to provide a single source of truth to customers
The six apps we have created so far are just a starting point. Vamoos Studio makes it possible to develop custom travel apps with functionality shaped around your audience and the way you operate.
Potential applications include:
The best starting point is a customer need: something travellers regularly ask about, information they struggle to find or a moment where your team could offer more support. From there, we can explore whether a custom Studio application is the right way to help.
Get in touchThe six applications detailed in this article were designed to make use of itinerary information already present in Vamoos, eliminating the need for operators to create content separately for each trip. Therefore, getting started depends on whether your travel company is already using Vamoos.
You can explore the demos and speak to your Vamoos representative about arranging a trial on your own itineraries.
Explore the demosIf you’re considering Vamoos for the first time, the starting point is understanding how it would fit into your customer journey and existing systems. A common concern amongst travel operators is that their data can often be distributed across booking engines and CRMs, so consolidating it all in a single source of truth can seem like an insurmountable challenge.
Benchmark has delivered integrated systems from booking engines to custom CRMs for travel clients of all shapes and sizes. We’ve also helped operators integrate their existing data into the Vamoos ecosystem. That experience helps us assess what getting started with Vamoos would involve for your business. Your booking details, customer records and itineraries may live in different systems. That doesn’t necessarily prevent you from offering a connected app experience.
You can read more about our custom web application development, or talk to us about the systems you currently use.
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