Bespoke web application development from a London digital agency

We develop custom Laravel applications from bespoke booking engines to membership platforms with seamless integration to third party systems including payment gateways and CRMs.

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Benchmark redesigned and implemented our new website which not only looks great but is also incredibly easy to update. This work also included the design and build of a very complex booking system. We are delighted with both the website and the booking system and we are very happy to recommend Dan and his talented team

Dominic Carolan
Managing Director, Skyline Events

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Our Capabilities

Our custom development services are designed to be fully flexible. We can offer a full end-to-end service, from initial consultancy, research and wireframing through to design, development and ongoing hosting, support and maintenance. We can also work from third party wireframes and designs and hand over the finished product for an internal or third party team to maintain.

UX and Design

We create high fidelity wireframes to chart the experience of your key user types through the new website, ensuring content is structured and laid out in an intuitive way.


Our development practices focus on creating fully responsive sites to the latest standards with an emphasis on clean, sustainable and flexible code that enables growth into the future.


We’re experienced in seamless integrations with third party CRMs and ecommerce system, from Salesforce to Shopify along websites on CMS platforms including WordPress.

Hosting and Infrastructure

Our fully managed hosting and maintenance packages provide total peace of mind that the uptime and security of your website are being monitored and maintained by an experienced team.

Applications of bespoke development

Bespoke application development provides the opportunity to create fully functional yet streamlined web applications. A bespoke project allows a detailed investigation of users’ requirements and delivers on these with no bloat and no third party restrictions including seamless integration with third party systems such as payment gateways and CRMs.

A fully customised membership platform

Create a platform through which members can interact with your business and each other. Allow paid members to manage their services, access privileged content or update their profile that appears on your site.

A streamlined booking experience

Create a streamlined and lightweight booking system that converts visitors into customers with a refined user experience. Push and pull information to and from third party data sources to automate your business.

Seamless integration with third party platforms

Integrate with leading payment gateways like Stripe and, then communicate customer data and other interactions to your CRM to ensure you have a complete picture of your business.

Enquiry management

Handle your enquiry queue with a bespoke enquiry management dashboard. Keep track of incoming leads and outgoing communications, giving each team member a clear picture of their current assignments.

Why Benchmark?

We combine technical excellence with a unique empathy to deliver meaningful solutions that last.

Small by Design

We’re a boutique agency with a wealth of experience back with the honesty and accountability of an owner-run business.

We deliver lasting digital solutions that our clients can understand and have confidence in. We forge strong relationships based on trust and delivering time and time again.

A Dedicated Team

In this increasingly complex digital landscape, we believe that clients should be able to work directly with experts in their respective fields.

All of our development work is done in-house and if we recommend working with a partner, we’ll be clear who we’re working with and what expertise they bring.

Experience and Empathy

You will always get in-depth technical knowledge you can rely on delivered in an understandable and actionable way.

We are a business of doers. From the code we write to the infrastructure you’ll need to grow, we have a depth of technical knowledge communicated with unique clarity.