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Benjamin Pollock’s Toyshop
Benjamin Pollock’s Toyshop has been selling toys and games to discerning adults and children alike from its iconic Covent Garden store for over 100 years. Benchmark developed the fully content managed website with Shopify integration to offer a seamless online shopping experience.
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As part of a brand refresh, Benchmark worked with Benajmin Pollock’s Toyshop to deliver a new website. Benchmark worked with the company’s designer, providing advice on information architecture and user experience, in order to guide the refreshed look and feel. The website redesign sought to bring the warm, inviting nature of the shop to life with a clean, clear design with an intuitive and engaging user journey. Benchmark worked from the final designs to develop the website and its functionality.
The custom website development included a headless Shopify ecommerce website integration, which allows the bespoke WordPress website with full content management to sit along the online store.
Products are categorised and managed through Shopify and the custom integration developed for the website brings those products into the website for customers to browse and purchase. When they are ready to checkout, customers are directed through Shopify’s optimised checkout functionality to complete their order with a range of payment options available.
The combination of WordPress and Shopify provides the best of both worlds. A world-leading CMS with flexibility to manage site pages with the marketing-leading functionality of Shopify to control products, inventory and orders. The result is a website that’s as delightful to browse and discover as Benjamin Pollock’s Toyshop itself.
- Relationship: 8+ years
- Services: Information Architecture, Website Development, Website Maintenance
- Industries: Consumer
- Specialties: Built With Barebones, Shopify API Integration, Ecommerce Websites, WordPress Websites
Our brief to Benchmark was to help bring the warmth and richness of the toyshop which has a 150 year old history to an upgraded website which was easy to use.
They really know their stuff, working with our designer Paul Tavener they built and designed our website to our brief, schedule and budget requirements.
We have worked with Dan and his team for 8 years and the aftercare was an important consideration. Dan always researches the best app or product necessary to work with. His direction is invaluable especially at a time when increasingly we are reliant on our digital presence.
Louise Heard
Owner, Benjamin Pollock’s Toyshop
