We have a wealth of experience delivering high quality web design across a range of sectors and applications. Our understanding of user experience ensures that our designs are always well considered and go beyond the purely aesthetic to provide a superb user experience.
The design concepts typically follows on from the wireframes created at the Information Architecture stage. Our aim throughout a project is to minimise the number of variables in play at each stage and by the time we reach the design concepts, we’ll have a very clear idea of the structure of each site and the layout of each page, thanks to the work completed at the IA stage.
For the design concepts, we will initially focus on one of two of the site’s key pages. These concepts will illustrate potential ideas for the ‘look and feel’, including variations in colour treatments and iconography, giving you the opportunity to feedback at an early stage. The objective is to gain approval to develop one design direction to identify the site’s general style.
Once a concept is agreed, we work to deliver designs across all of the pages that were identified at the wireframing stage to enable you to visualise the site in its entirety. We will continue to iterate upon the designs in order to optimise the look and feel and the user experience until we achieve an approved set of final designs ready for web development to commence.
As part of the design stage, we may also create a digital style guide to both drive the current design project but also to act as a guide for your business in the future. This style guide will include guidelines for typography, colours and possibly even specific digital components such as forms, buttons and navigation components. A style guide ensures that digital design work in the future follows the same rules, providing you with a consistent digital identity.