Information Architecture
Great user interface design begins with understanding your audience. Information Architecture allows us to research, analyse and plan to attract and retain your audience.
Wireframing
The key to great user interface design is understanding the different sets of target users and their respective aims. This knowledge allows us to chart their progress through the site and ensure that the user experience at each stage is an intuitive one.
Guided by data from Google Analytics and other available tools, along with keyword research to determine potential SEO improvements provided by tweaking the structure of the site, we will create a comprehensive set of wireframes to identify key landing pages and action points for users. Our aim is to gradually reduce the number of variables in play at later stages such as design, focussing first on structure and layout, before moving onto colours, fonts and styles.
Keyword Research
At the Keyword Research stage, we look to understand the keywords for which your site is ranking and compare these to those of your competitors but we’ll also look for new opportunities and ways to diversify your content to reach a wider audience.
The end result is a list of target key phrases which the new site should focus on along with some guidance of how to divide those phrases across the site structure, with each page targeting one or more primary search terms.
SEO Analysis tools built into the CMS will help achieve this goal both at launch and as content is tweaked by your internal term into the future.
Featured Projects
The Worldcom Group
The Worldcom Public Relations Group® provides access to the international creative capability of over 2000 communications professionals in 49 countries on 6 continents.
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Benjamin Pollock's Toyshop
Benjamin Pollock's, Covent Garden has been selling toys and games for over 100 years and today offers theatrical and educational toys that nurture storytelling.
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HBI
HBI is an integrated communication agency based in Munich, combining media relations, digital marketing, consulting, training, public relations and event organisation.
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Skyline Events
Skyline Events deliver awe-inspiring events in the UK and worldwide including events such as the London to Brighton Cycle Ride and London Santa Run.
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Brand Genetics
Brand Genetics uses a unique human-first approach to insight and innovation to help clients understand what people will want next.
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Inspiring Workplaces
Inspiring Workplaces is a movement that changes the world for the better through encouraging positive changes in workplaces.
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We design high quality user experiences and deliver stunning visuals to leave a lasting impression on your users and ensure tangible results.
We write clean, high quality code from scratch to deliver reliable digital solutions that will scale with your business.