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Brand Genetics
Brand Genetics uses a unique human-first approach to insight and innovation to help clients understand what people will want next.
With the company recently having undergone a rebranding exercise, Benchmark designed and developed a new website to capture the essence of Brand Genetics.
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Following a recent rebranding, Benchmark worked with the Brand Genetics team to apply its new brand identity to a refreshed website. The website design built upon the colourful and impactful brand identity, bringing the colour palette and bold imagery to life in an eye-catching design.
It was essential that the website could grow with the agency and so a flexible custom WordPress website was developed. The website’s modular approach to page layouts empowers the Brand Genetics team to manage content and publish their latest thinking quickly and intuitively.
Benchmark continues to support the Brand Genetics team today with website maintenance and support. This include website hosting, WordPress maintenance and ongoing development support.
- Services: Information Architecture, Website Design, Website Development, Website Maintenance
- Industries: B2B
- Specialties: WordPress Websites
When we were looking to step-change our brand positioning we needed a partner who could understand what we were all about as a business and turn that into a visually impressive and engaging website. Benchmark did a fantastic job in capturing the essence of Brand Genetics both in terms of the design but also the functionality of the site. It has really made a big difference for us.
Marc Edwards
Director of Strategy, Brand Genetics
