Gaziano & Girling

Now located on the prestigious Savile Row, Tony Gaziano and Dean Girling have been making high-end shoes in England for over 25 years.

Benchmark designed and developed the Gaziano & Girling website including its online store and Made to Order system, through seamless headless integration with the Shopify ecommerce platform.

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Gaziano & Girling approached Benchmark to refresh their website in order to create a more luxurious, intuitive and functional ecommerce experience. We achieved this through information architecture, website design and web development in order to deliver a high quality website that represents the Gaziano & Girling brand whilst giving customers access to customise and purchase their shoes online.

Alongside the Online Store, the website’s Made to Order system allows customers to create their perfect pair of shoes. Selecting from a range of styles, the customer can select options such as upper and lining leathers, last shape and sole type to fully customise their order. The Made to Order system was just one of the bespoke website development requirements that made a headless Shopify solution the most appropriate for the project.

The website uses the WordPress content management system to provide the Gaziano & Girling team with control over the content of the website and journal. This integrates seamlessly with the product catalogue which is managed through the Shopify ecommerce platform. This bespoke integration between Shopify and WordPress was just one of the custom integrations that Benchmark developed in delivery of the website.

The result is a website which seamlessly blends the luxurious, high quality design of the Gaziano & Girling collection with custom functionality that enables the website to mirror the bespoke service that the brand is known for.

How can we help?

We are a close-knit, experienced team creating high quality digital experiences for clients of all shapes and sizes. If you have a project, whether in the early stages or a fully-formed brief, we’d love to discuss how we could help.

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