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Host Unusual
Host Unusual offers the most quirky accommodation and unique places to stay in the UK and worldwide across its specially curated categories.
Benchmark undertook a refresh of the Host Unusual brand identity along with the design and development of a new website with powerful and intuitive search functionality that makes it easier than ever to find unique accommodation.
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Beginning with the brand identity, Benchmark conceived and delivered an updated and dynamic brand which embodied the quirky nature of the website’s accommodation. This brand refresh included custom iconography that helps to extend Host Unusual’s visual language throughout the user’s website journey and ensure that the user’s interactions with the brand were consistent.
During the information architecture phase, the website’s structure and functionality were explored to place an intuitive search with powerful filter mechanics at the heart of the user experience.
Building on the new brand, the website design created a look and feel that was bold yet clean and user-friendly, with a confident use of the new colour palette to strengthen the Host Unusual brand and help users navigate the new website structure.
As part of the bespoke website development process, it was essential that all of the well over 1000 properties were migrated across to the new CMS platform. Benchmark developed a custom migration tool to extract the necessary information, including thousands of media items, and import them into the brand new WordPress content management system.
The owners’ login area allows property owners to manage listings through a custom dashboard. Further bespoke integrations, including an automated iCal scraper, simplify the management of property listings.
The result is a dynamic new website with a bold brand identity with a powerful search mechanic and tools to make content and listing management straightforward for content managers and property owners.
- Services: Information Architecture, User Experience, Website Design, Website Development, Website Maintenance
- Industries: Travel & Events
- Specialties: WordPress Websites
