This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brand Identity
Your brand identity encapsulates how your
brand presents itself both online and offline
Start your project
More than just a logo
One of the key outputs of any brand identity work is often the logo itself, though a ‘brand’ encompasses many more elements. The typography and colours developed as part of the brand identity project will provide your business with a visual identity that may be used across online and offline materials and dictate how and what you communicate to potential customers.
During our brand identity work, we will iterate through ideas for your brand based upon existing collateral and inspiration that you provide. The brand identity work can often take place in tandem with user experience or information architecture work, or as a precursor to the website design where the brand identity is applied to detailed wireframes to bring your website or web application to life.
Start your project
Digital Style Guide
A brand identity project will typically deliver key assets from a logo to typography and colours, but how do you ensure these are used correctly both now and into the future? A traditional style guide can deliver detailed guidelines on how brand assets should be used across different platforms, with stipulations over spacing, usage and more.
A digital style guide can go further, creating a component library of reusable elements such as headings, buttons, lists, navigation elements and more. Often referred to as a design system, such a comprehensive digital style guide can offer code snippets to ensure developers from across your business create consistent digital interfaces that align with your brand identity.
Start your project
Brand Identity Components
Whether you’re starting on a new venture or refreshing your existing branding,
we develop assets to support your brand proposition.
Logo Design
Your logo is at the heart of your brand identity and typically consists of a logotype and logomark. The logotype contains your company’s name or initials while a logomark is a symbolic image or icon that represents your brand. The two components are often used independently, so it’s important that both are unique and recognisable.
Brand Typography
Effective and recognisable typography is at the very heart of how you communicate your brand to potential customers. Developing your typography will begin with selecting one or more fonts that complement your logo. Typography encompasses the details of font sizing, weight and presentation across different mediums, including your website.
Brand Colour Palette
Developing a colour palette that complements your brand is a key step in extrapolating your logo into a broader brand identity. The colour palette and its application across elements such as typography are a key step in creating a style guide which will feed into design applications such as your website.
Brand Imagery and Video
Images and videos are an effective way of communicate your brand essence quickly and effectively. Working from your existing media library or sourcing new imagery to complement your brand, we’ll help you to select images that enhance your brand identity and your content.
Featured Projects
Inspiring Workplaces is a movement that changes the world for the better through encouraging positive changes in workplaces.
Host Unusual offers the most quirky accommodation and unique places to stay in the UK and worldwide across its specially curated categories.
Our Specialities
WordPress Websites
With over 18 years' experience of working with WordPress, we are experts at harnessing its power to craft high quality websites that are intuitive to navigate and easy to manage.
Find out more
Bespoke Web Applications
We use the Laravel framework to design and develop a wide array of custom web applications including bespoke membership platforms, complex booking engines and more.
Find out more
Ecommerce Websites
We work with popular platforms including WooCommerce and Shopify to create bespoke ecommerce websites that provide clients will full control of their online shopfront.
Find out moreWe use data and conduct comprehensive audits to help you identify and understand potential opportunities for your business.
We design high quality user experiences and deliver stunning visuals to leave a lasting impression on your users and ensure tangible results.
We write clean, high quality code from scratch to deliver reliable digital solutions that will scale with your business.