Search Engine Optimisation
SEO is often a complex discipline divided between on-site, off-site and technical considerations. Our digital experts can guide you through the importance and implications of each in clear, unambiguous language and a focus on delivering measurable results.
A high quality, bespoke website that is optimised from the ground up for speed is essential to give you an edge over your competitors. If we’re working to optimise an existing site, a website audit may be required to identify potential improvements. We’ll review common technical SEO considerations such as the markup of the page, the quality of the code and data from PageSpeed Insights.
A deep technical understanding of website optimisation is essential to condense the recommendations from PageSpeed Insights into actionable tasks, as we will often need to work around certain requirements such as third party tracking or analytics scripts. We can explain each recommendation and how we’re going to address it in clear language, demonstrating the improvements after the work is complete.
All of our website development is undertaken with clean, efficient code and makes use of modern techniques such as lazy loading to ensure your website is optimised from the ground up to scale with your business.
In the world of SEO, content is everything. The words you choose to use on your website, along with how you structure the content on the page between headings and other HTML elements, will be what search engine bots use to decide the keywords for which your site should rank.
If content sets the direction of travel, then technical SEO is merely tuning the engine, helping your website work more efficiently and gain a competitive edge over websites ranking for the same terms. It is essential, therefore, to ensure that the content you’re using on your website is appropriate for the search phrases you want to appear in and keyword research is an essential step towards this objective.
Understanding the search terms your audience are using and in what volumes each month helps us identify target keywords for your content so you know the time you spend writing content is going to be actively contributing towards your goals.